Skeff Distributing Invites You to Help Us #GiveThemTimeBack

Water Conservation

Skeff Distributing has challenged its team to conserve water in a number of ways from May 18th–June 4th – and we invite you to do the same!

All you have to do is pick one (two or even all) of the following three things, and commit to doing it for 17 days to see how making one change in your daily routine can save so many gallons of water.

You can:

  • Skip shaving
  • Turn the water off while you brush your teeth
  • Shorten your showers by a total of 20 minutes a week

By doing any one of these you can save gallons of water. Just look at all the water 17 members of Team Skeff saved last year – 3,652 gallons of water to be exact.

How much water can you help us save?

Chalices for Change

That’s not the only thing invitation we’re extending, though. We are also inviting you to donate to a great cause – one that will help end the global water crisis.

Chalices for Change

In 2015, Stella Artois teamed up with – founded by Gary White and Matt Damon – to help to provide financial solutions to the global water crisis.

Women in countries around the world are spending a combined 266 million hours getting clean drinking water. Some women spend up to 6 hours a day traveling to provide water for their families. Skeff Distributing would like your help to assist Stella Artois and #GiveThemTimeBack.

Let’s pool our efforts (and money) to help these women redistribute their time and effort toward an education or starting a career they’ve always wanted but never been able to start because they’ve had to find a way to meet one of their most basic needs.

First, see for yourself how this money will be used to change lives.

Then, follow our link to donate May 18th – June 4th. Our goal is to raise $500, and if we meet that goal, Skeff Distributing is going match it to bring our total donation to $1,000!

Of course, we wouldn’t ask you without sweetening the deal. The first 18 people to donate $20 will receive a message from with a promo code for a pair of Mexico Stella Artois chalices. If you are one of those first 18, email the promo code to to redeem your prize! And don’t forget to share it on Facebook and Twitter to help us meet our goal!

Cheers to ending the global water crisis!


Add Budweiser Freedom Reserve to Your Memorial Day Grocery List

We know you’re busy lining up your Memorial Day plans, so we thought we would take one thing off your list to do! Just add Budweiser Freedom Reserve to your grocery list, and you have the beverages covered.

Budweiser Freedom Reserve is a red lager, available in 12 oz. 6-packs and 12-packs. No matter if you’re having a couple people over or more than a few, you can get the package you need for your Memorial Day cookout.

Budweiser Freedom Reserve Lager

Not only is this red lager a great-tasting beer, it’s also one you can be proud to share. Budweiser continued its tradition of over 100 years of support for U.S troops and brewed Budweiser Freedom Reserve to honor them. Inspired by a handwritten recipe in one of George Washington’s military journals from 1757, Budweiser Freedom Reserve is “brewed with toasted barley grains to produce a lightly hoppy aroma and slightly sweet taste with a hint of molasses,” according to the brewers.

And those brewers aren’t just anyone; they are a select group of Budweiser brewers, who just also happen to be proud veterans. Budweiser Freedom Reserve is a red lager brewed by veterans in honor of those veterans who made the ultimate sacrifice.

In an effort to take the support of U.S. troops one step further than brewing their new favorite beer this summer, Budweiser has committed to donating $1 for every case of Budweiser Freedom Reserve purchased to Folds of Honor – a non-profit providing scholarships to families of fallen soldiers.

So as you’re making your grocery list and going on a beer run for your Memorial Day cookout, be sure you add a couple packs of Budweiser Freedom Reserve to your list and your cart.

Cheers to our troops and veterans!


Cousin Eddie’s Vegas Giveaway: May 30th!

Head to Cousin Eddie’s this May for a chance to win a free trip to Las Vegas!

All you have to do is come to Cousin Eddie’s on any of the three qualifying Wednesday nights and sign up for a chance to win. Qualifiers will be selected each of the first three Wednesdays, and put those lucky people one step closer to the bright lights of Las Vegas.

Be sure to qualify on the following Wednesday nights…

Cousin Eddie's Vegas Giveaway 5-30-18

…before the final night on May 30th, when a trip to Las Vegas will be given away. The trip includes a flight voucher and hotel stay, as well as the winner’s choice of when to take their Vegas getaway!

While you’re at it, you can enjoy Bud Light 16 oz. draft and Budweiser Family bucket specials! Plus, there will be other prizes and swag given away, including:

  • Budweiser or Bud Light coolers
  • Goose Island tumblers
  • And more

Put your name into the hat for some great Skeff Distributing swag and a chance to win the trip. You just may find yourself leaving with more than you came with!


Pine-Apple-Rita Frozen Pouch: Just in Time

The weather, it appears, is finally starting to cooperate with our plans for spring and summer. And just in time, the brewers for the Rita family have come up with the best thing since the Lime-A-Rita – the Pine-Apple-Rita Frozen Pouch.

You’ll find the 18-packs of these 10 oz. Pine-Apple-Rita Frozen Pouches (8% ABV) on shelves at Walmart in ready-to-grab open displays, so you can grab one…or five as you need!

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These are perfect for the times when you have a plan to play mixologist and mix some Ritas together to create the perfect cocktail, but you also want to have a ready-made drink in your hand while you’re at it.


Grab a Pine-Apple-Rita Frozen Pouch as you walk by the display and you’ve got everything you need to get your next party started….and all the ones after that this spring and summer!



Hello Water!

Skeff Distributing is the proud new distributor of another great non-alcoholic beverage – Hello Water!

Hello WaterThis fiber infused water is just the thing you’re looking for when you need a refreshing, flavored water. Add to that, Hello Water has the following stats to put a few more checkmarks in the “Yes, I’m drinking that” column:

  • 0g sugar
  • 5g fiber
  • 10 calories
  • 0 artificial sweeteners

Not only are you giving your body one of its essentials for survival, but you are getting to enjoy the flavor of your choice with zero guilt and the added benefit of adding a little more fiber to your diet. The no sugar, no artificial sweetener aspect doesn’t hurt either and is what truly gives you the guilt-free choice of beverage when you’re trying to cut back on your soda intake!

Now the next time you see it on the shelves, and you’re thirsty for something delicious with some flavor and some fiber, you know just what to grab – Hello Water.

Sparkling Ice: Now Available in Springfield

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If you’re looking for a little sparkle in your water, Skeff Distributing has just the thing for you – Sparkling Ice.

This carbonated water drink will give you the refreshing feeling of water with the bubbly taste you love from other soft drinks. There are a variety of flavors and both caffeinated and non-caffeinated options available.

Sparkling Ice is the newest addition to the Skeff Distributing portfolio of non-alcoholic beverages, and we are happy to welcome them to the family! However, it’s important to note that you will be able to find these delicious flavored carbonated water drinks in the Springfield area only.

So if you live in the area, or happen to be passing through with the kids on your way to a sporting event or just happen to be thirsty after running errands. Be sure to stop at your closest Springfield area convenience store and give them a try. In fact, be sure to try them all to find the one you like best. As those at Sparkling Ice say, “It’s ok to have favorites. Don’t worry, we won’t tell the others.”


Michelob Ultra Pure Gold: Taste the Future of Light Beer

Mich Ultra Pure Gold

If you have been searching and wondering what the future of light beer looks like – look no further. Michelob ULTRA is here to show us exactly what the future looks like – Pure Gold.

Michelob ULTRA Pure Gold is a golden lager with even lower calories than ULTRA. It’s a low carb beer with a clean, balanced finish that gives you the great taste you know, love, and expect from a Michelob beer and the guilt-free feeling you want when you want to enjoy a couple cold brews on a Friday night.

It’s brewed with “organic rice and barley malt, elevating the quality of the beer while delivering a superior taste,” packaged in sustainably made materials, and offers you “a superior choice to compliment a balanced, active lifestyle” you have committed yourself to leading.

Be sure to pick up a pack of Michelob ULTRA Pure Gold and try it for yourself – guilt-free – and taste the future of light beer. It’s Pure Gold.


Bud Light Orange: The New Taste of Summer

You are about to start seeing something new on the shelves from the brewers of Bud Light. Introducing the new taste of summer – Bud Light Orange!

We are excited to put this citrus spin on Bud Light on the shelves for you this summer. Brewed with real orange peels Bud Light Orange (4.2% ABV) will be available in 12 oz. bottles and cans, but only for a limited time. It will only be on shelves and in your favorite bars and restaurants for the summer season.

Enjoy Bud Light Orange and its fresh, citrus taste in every sip this summer. You can drink it by the pool, on the lake, or on the back porch as you watch the sunset. No matter what you do or where you sit to sip on a Bud Light Orange this summer, you’re sure to enjoy it and this new twist on Bud Light.

Be sure to watch for it on shelves and on beer menus this summer. Pick up a pack or order it from the barkeep, sit back, sip, and relax.


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Summer Hours: Coming Soon!

Warmer weather is just around the corner, and Goose Island is getting us ready for it by brewing Summer Hours.

Goose Summer Hours (5.5% ABV) has a “crisp and refreshing lager that has a light, bready malt character balanced with a clean Noble hop flavor aroma.” It’s brewed with German Hallertau hops and 2-row and Munich malts that combine to give this lager that light, refreshing taste you’ll want after a long day at work.

Goose Summer HoursBe on the lookout for it in 6- and 12-packs to appear on the shelves…and making their way into your fridge for happy hour. You can invite your boss and your coworkers to have a beer and talk about Summer Hours. They won’t know you’re talking about one in the same thing, and it just may open the door for summer hours to becoming the latest company policy.

As the brewers put it, “[w]hether your company lets you clock out early during the summer or not, Goose Summer Hours is the perfect beer to enjoy all summer long from the ‘end of the day’ to the end of the night.”


A-B’s Plans to Elevate the Beer Industry

If you’ve come to realize anything about Anheuser-Busch over the years, it should be this – it is always pushing itself and the beer industry to the next level. So the news of A-B’s plans for Elevate should come as no surprise.

Elevate is a new program “about building an even better future for the beer industry,” according to Felipe Szpigel, President of A-B’s High End business unit.

The program is largely for their craft brewer partners to address 4 key things that consumers and brewers alike care about.

  1. Beer as a product
  2. The environment
  3. Community
  4. The beer industry

Of course, there is always more to it than just the bullet points. There’s the how and what of it all as well, which is why they’ve reinforced these bullets with actions such as:

  • Introducing “Best Consumed by Dates” to ensure the freshest products are in the marketplace
  • Converting power sources in each of these craft breweries to solar and wind power by 2020 and reducing their water usage on top of that
  • Donating $2 million (collectively) to local community organizations
  • Hosting and educating other local breweries on topics such as quality assurance, safety, the importance of proper glassware, presentation, and food pairings with beer.

Each of these bullets unquestionably has a breakdown of action items to ensure the success of the program and the elevation of the beer industry. We’re only here to provide the cliffnotes, to pique your interest, to help spread the word, and to do our part to “Elevate” the beer industry.

We hope you’ll join us in raising a beer from Goose Island, Elysian, or one of A-B’s other great craft beer partners and watch them do their work to make the world a better place for us and for beer.



Happy St. Patrick’s Day!

This weekend is one of our favorite holidays of the year – St. Patrick’s Day! Maybe that’s why Budweiser and Bud Light both decorate themselves for the holiday every year.

Watch for Bud and Bud Light 24-pack 16 oz. twist-off aluminum bottles on shelves and in your favorite watering holes this St. Patrick’s Day!

Budweiser will be dressed in a green label, accented with a custom crest, an Irish toast, and a “Happy St. Patrick’s Day” message just for you from AB Brewmaster Dave Taylor.

The Irish Toast Creed goes a little something like this,

“May there always be work for your hands to do; may your purse always hold a coin or two. May the sun always shine on your windowpane; may a rainbow be certain to follow each rain. May the hand of a friend always be near you; may your heart be filled with gladness to cheer you. On Saint Patrick’s Day and every day, may the luck of the Irish always come your way. Cheers!”

Be sure to memorize that from the bottle and break that out in front of your friends! They’ll be impressed with your toasting skills…as long as they didn’t read this post and do the same!

You can find Bud Light dressed in green with shamrocks galore as it’s party clothes.

We’ll be happy to raise a few in the name o’ the Irish and end with “Slainte!”

The New Rita about to Sweep the Nation: Coco-Nut-Rita

Spring is (almost) in the air and with this season comes new life, new adventures, and new Ritas! Be on the lookout for the latest addition to the Rita Family – Coco-Nut-Rita!

This new Rita will have you thinking tropical thoughts of warm weather and sunshine as it “combines the tropical flavor of coconut with the margarita twist you know and love” as the brewers put it.

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Coco-Nut-Rita (8% ABV) is being launched nationally and will join its sister flavors in 25 oz. can packages. That’s enough for you to pick up a few, break out your blender, invite a few friends over, and make a round of frozen Coco-Nut-Rita concoctions you can all enjoy.

As the weather warms up, the birds come back, and thoughts of summertime and beaches start to enter our minds, Coco-Nut-Rita is a perfect adult beverage to sip on and plan our activities for the spring and summer!


2018 Bud Light March Madness Sweepstakes: Hoops Challenge

This year’s March Madness tournament is going to bring a lot more than just a few weeks of great basketball games. It is also brings the Bud Light March Madness Sweepstakes Hoops Challenge with it!

Sixty lucky sweepstakes winners will win a free trip to Las Vegas for the last weekend in March a.k.a. the ultimate college basketball weekend. Each grand prizewinner will receive a flight and hotel accommodations for themselves and 3 of their best buds for a friends’ weekend of a lifetime. Now that’s a friend you can count on!

Enter to win today through March 18th for your chance to win a trip to Vegas to watch some college hoops. Who knows? You just may win the trip of a lifetime with your 3 best friends.

Invite them over, plot your March Madness brackets, enter to win, meet every week to watch the games over a bucket of Bud Light, and wait to hear the good news that you are among the 60 winners!

Until then, cheers to friends you can count on!

Goose Island Flight Pack: Salute to the Presidents

Happy President’s Day from Skeff Distributing!

Many of our former presidents have been what affectionately call beer lovers. Some brewed their own; some just appreciated an ice cold one at the end of a long day doing presidential things. Today we salute them for their great taste in adult beverages with the Goose Island Flight Pack.

No matter what your politics, if you’re reading this blog, you appreciate good beer. So whether you’re from the right, the left, or somewhere in the center, we can all find something to bond over and relate to over a good beer.

The Goose Island Flight Pack can be a great way to bridge the gaps or find common ground. It is available in 12-pack and 24-pack bottles, so you’ll have plenty to share with one person or several people.

You can set up a tasting party for your guest(s) of honor – lay out the beers in a flight and taste them. You’ll have a great time and discover which beers you all like or dislike, which you agree are the best and which you disagree worth the title of “favorite” in the pack.

The Goose Island Flight Pack includes the following:

  • Goose IPA
  • 312 Urban Wheat
  • Summer Hours Lager
  • Endless IPA

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This pack is a limited edition pack, but you are free to enjoy it through the spring – so try it tomorrow and maybe even set up a regular meeting of the minds over the Goose Island Flight Pack, starting with President’s Day!


Happy Mardi Gras from Skeff Distributing!

Get out your greens your yellows and your purples. Put them together, grab some beads and some friends, and celebrate Mardi Gras like Ash Wednesday will never come!

Tomorrow is Fat Tuesday – one of the funnest holidays there ever was – and we want to help you enjoy it to the fullest. After all, that’s what this day is all about. Live it up while you can because tomorrow will come and it’ll be 40-plus days of not to much fun after you’ve given up chocolate or vowed to work out 5 days a week in an effort to reinstate that New Years resolution you’ve already forgotten about.

Stock your fridge with some bottles of Budweiser, Bud Light, Michelob Ultra, and Goose Island (or any of Skeff Distributing’s other great brands) and make sure there’s something for everyone. Then, invite your friends over and enjoy the fattest of Fat Tuesday’s.

You can have some beers, eat some yummy snacks you’re likely trying to give up for the next 40 days or so, and have a blast. Toss some beads to those who bring a pack of Bud Light to the party and a “dilly dilly,” too!

Have fun, be safe, and happy Mardi Gras to all! Dilly dilly!

Bud Light on Bar

Team Skeff Gives Back with a Blood Drive

On Friday, January 26th, Skeff Distributing made time to get back. Employees signed up weeks in advance to give blood at an onsite blood drive with the help of Central Illinois Community Blood Center and their Bloodmobile, which made it easy for our employees to donate by coming to us!

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Before everyone got started, we prepared Team Skeff with some information about how important it is that blood banks, hospitals, and eventually the recipients receive donations. We had a representative from Central Illinois Community Blood Center come in and speak to our team and have a face-to-face conversation about the blood drive and what it could do for our community (Thanks, Krista!). Then we followed up via email over the next couple weeks with information like this:

Did you know? Blood transfusions are only possible because of volunteer donors. 1 in 7 patients entering our hospitals will need a blood transfusion. Only 38% of people are eligible to give, less than 10% do.

Blood Drive Image

And this:

Saving lives is simple. Did you know?

Frigid weather impacts blood donation. Many donors have had to cancel their donation appointments due to the frigid weather throughout our region. Your donation is needed now. Our local hospitals and patients are counting on your donation.

And this:

Blood is needed daily to assist patients in local hospitals and cannot be manufactured. Your donation could be used for cancer treatments, surgeries, organ transplants, newborns, severe burns, and trauma. Every time you donate, you’re saving lives!

Of course, a number of members of Team Skeff registered beforehand and showed up the day of the Blood Drive, ready and willing to donate.

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Be sure to keep your local blood banks in mind as you’re looking to give back and give more of yourself in the New Year. It doesn’t take long, and a little bit goes a long way to saving lives. Donate today!


Super Bowl: King of Commercials

Are you excited for the Super Bowl? We are! Whether you’re rooting for the New England Patriots or the Philadelphia Eagles, we know there’s one thing everyone can agree on – the commercials are the real reason many of us watch the Super Bowl.

The case can also be made that Budweiser just may be the King of (Super Bowl) Commercials as well as the King of Beers. This year already appears to show there will be no change in that title.

They’ve done it again. They’ve taken a one-minute spot and told a story fit to pull your heartstrings and appreciate Big Beer for something other than a great-tasting product.

Having the capability to halt and switch the production lines, stop producing the liquid that pays their bills and that of all those employees who depend on the sale and consumption of that liquid, and redirect those resources to can clean drinking water for those who are in desperate need of it after natural disasters – that is something worth tipping your hat or holding up a pint glass to salute.

In one minute, Budweiser told a story of helping those in need, of giving back, of showing everything they’re more than just a big beer company – they’re a member of the communities where they live and work, and they stand by you.

Cheers to this commercial and all the great commercials we’re about to watch this Super Bowl Sunday – they’re sure to be worth the watch, if this is any indication!

Teavana Now Being Distributed by Skeff!

Anheuser-Busch and Starbucks have teamed up to brew and distribute Teavana teas via their wholesaler network to take this brand of teas to a national level. And that means, Skeff Distributing is now your go-to distributor for Teavana Ready-to-Drink (RTD) tea!

Find Teavana in six flavors, including:

  • Meyer Lemon Black Tea (Unsweetened)
  • Strawberry Apple Green Tea (Unsweetened)
  • Pineapple Berry Blue Herbal Tea
  • Peach Green Tea
  • Passion Tango Herbal Tea
  • Mango Black Tea


Head to Target, HyVee, HyVee convenience, and Quik ‘N’ EZ to find all these flavors!

You can also purchase Pineapple Berry Blue Herbal Tea, Mango Black Tea, and Strawberry Apple Green Tea at Casey’s General Stores.

Now you can grab the teas you’ve come to love at your local Starbuck’s when you’re out and about, running errands, or filling up your gas tank.

98th Anniversary of the 18th Amendment

Tomorrow’s date in 1920 was an important one in our industry’s history. It marked the passing of the 18th Amendment and the start of Prohibition, which made it illegal to manufacture or sell alcohol in the U.S.

prohibition women

As you can imagine, this put a halt on the beer industry’s usual business. It also forced beer makers to get creative and find ways to keep their businesses running. In the case of Anheuser-Busch, they pulled their resources together and used them to produce in other industries for the next 13 years, such as the non-alcoholic beer, soft drink, and ice cream industries.

Yes, tomorrow marks the 98th anniversary of our industry’s history changing. It was a challenging time for those in and related to the beer industry. Everyone from the brewers to the bars and restaurants to the drivers and factory workers to the hop farmers were affected.

They got creative. They survived. And 98 years later, we are here to say that we are happy The Noble Experiment (however noble it may have been) eventually came to an end and brought back many jobs and a reason for Happy Hour to be happy again!


2018 Cardinals Caravan #5 – Springfield & Decatur

The boys are back in town! Come see current and alumni Cardinals players at the 2018 Cardinals Caravan (#5) January 14th and 15th!

Set yourselves up for an afternoon or evening of fun, when you come to see the following players:

  • Emcee: Chris Hrabe
  • Current Players: Luke Voit, Alex Reyes, Sam Tuivailala, Dakota Hudson
  • Alumni: Ray King

Take your kids, your siblings, your best friend, your parents, or your significant other, and get autographs, participate in the Q&A, buy a raffle ticket, and more at this year’s Cardinals Caravan.

Come join us – every other Cardinal fan you know in the area (and many you don’t) will be there! Who knows? You may just find a new buddy to join you at the next Cardinals game you attend in 2018!


  • Sunday, January 14th at 6 p.m.
  • Bank of Springfield Center
  • Call 217-788-8800 for more information


  • Monday, January 15th at noon
  • Decatur Conference Center & Hotel
  • Call 217-422-8800 for more information.

Cheers, and go Cards!

2018 Cardinals Caravan