It’s Not a Party without the Ritas!

Summer is a season of barbeques, backyard get-togethers, and parties of all sorts. It is a time to gather your friends and family, and enjoy days spent outdoors doing whatever you like best to fight the heat or embrace it!

At Skeff Distributing, we enjoy doing much the same thing once the day’s work is done. The only thing we would change to this recipe for fun is to add the Party-With-Ritas Variety pack. Now, it’s a party.

Party with Ritas Variety Pack

If you haven’t picked up a Party-With-Ritas pack yet, and you’re planning your next soirée with your friends – add it to the list! You will find a flavor in this pack for everyone. Whether your guests prefer the originals – Lime-A-Rita and Straw-Ber-Rita – or you like to mix it up with whatever might be the latest addition to the Rita family – like Mang-O-Rita and Pine-Apple-Rita – they will find something to please their taste buds!

This 12-pack of 12 oz. bottles in the latest sleek design is only available for a limited time, though, so be sure you strike while the iron (or the weather, rather) is hot! This variety pack is sure to perk up any party.

Whether you’re in the backyard firing up the grill, at the lake boating, or just having some friends over to catch up, the Party-With-Ritas Variety pack is sure to be a party pleaser! After all, it’s not a party without the Ritas.


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Visit Us in the Bud Tent at the Illinois State Fair!

Illinois State Fair 2018

Oh, what fun we have planned for you in the Bud Tent at the Illinois State Fair this year, August 9-19!

First, there’s the entertainment. Live music is always a must at the Bud Tent, and we’ve done everything we can to bring it to you every day and night of the fair! Pop in for your favorites or to discover a new favorite at the following dates and times:

  • 9th – 7:30pm Take 10
  • 10th
    • 5pm Smashtag
    • 9pm After Sunset
  • 11th
    • 1pm Tennessee Borderline*
    • 5pm Brandy Kristin & The Revival*
    • 9pm NCR*
  • 12th
    • 1pm NCR*
    • 5pm Lady Luck*
    • 9pm Exit 52
  • 13th – 6:30pm Wreckless Whiskey
  • 14th
    • 5pm Madd Hoss Jackson*
    • 9pm Betty Whitesnake
  • 15th
    • 5pm Smashtag
    • 9pm Broseph
  • 16th
    • 5pm Feudin’ Hillbillys
    • 9pm The Devin Clemons Band
  • 17th
    • 5pm Wreckless Whiskey*
    • 9pm Take 10
  • 18th
    • 1pm The Josh Holland Band
    • 5pm The Get Down*
    • 9pm Imagine That Band
  • 19th
    • 1pm Diversion*
    • 5pm NCR*

There will also be ticket giveaways to Illinois State Fair concerts and the Demolition Derby as well as Budweiser swag giveaways. Our longtime Bud Tent bud Mikey’s Entertainment is celebrating 20 years with us and is giving away a number of prizes for party games at the Bud Tent shows indicated with an asterisk above.

As if that’s not enough, you can also join us for trivia and a Democratic Day party in the Bud Tent as well!

  • Tuesday 8/14 – Budweiser Trivia 5pm. Win Budweiser Gear
  • Wednesday 8/15 – Budweiser Trivia 5pm. Win Budweiser Gear
  • Friday 8/17 – Democratic Day Party, All Day!

Of course, you know there will always be plenty of your favorite beer brands from Skeff Distributing available for your drinking pleasure! We’re looking forward to seeing you in the Bud Tent in just a few days at the Illinois State Fair.


Decatur Celebration: End of Summer Bash

This weekend is one of the town’s longstanding favorite summer events – the Decatur Celebration. So scratch off those plans you thought you had made and write “DC18” in their place.

Friday, August 3rd through Sunday, August 5th take your fun to the streets of downtown Decatur. You will find all the things you love about this event from the carnival to the food to the Razzle Dazzle Parade. Plus, you can watch the Battle of the Bands or enter the Heinkel Hot Dog Eating contest, the Miss Illinois Festival Pageant, or put your tike into the Adorable Baby Contest. There’s fun to be had for the whole family at all ages.

And for the adults…we can enjoy some adult beverages such as Budweiser and Bud Light on draft or Pine-Apple-Rita and Straw-Ber-Rita throughout the Celebration. Or make our way to the wine and craft beer garden to sip on a great selection of wine and beer:

  • Golden Road Palisades Pineapple
  • BrewDog Elvis Juice
  • Urban Chestnut Big Shark
  • Kona Big Wave
  • Firestone Walker Lager

Then, folks, it is time for the musical entertainment! Head to the Bud Light Show Stage for your chance to see the following acts bound to delight your ears!

  • Corner of Franklin and Eldorado
  • Broseph
  • Jessie G
  • Gretchen Wilson
  • DJ Mondo
  • T.I.
  • Battle of the Bands Winner
  • Josh Holland Band
  • Country Financial $1k drawings and 50/50 raffle
  • Daughtry

We’ll see you downtown at the Decatur Celebration – the best end-of-summer bash – cheers!


Downhome Music Fest: Your Plans this Weekend!

Looking for something fun to do this weekend? Look no further. Skeff Distributing is here to share our weekend plans with you. We’re heading to Springfield for the Downhome Music Fest on July 27–28.

Make your way downtown to the corner of 7th and Washington this Friday and Saturday. You will find plenty to entertain and intrigue you Downhome. There are 3 stages of live music from local bands to keep you constantly entertained. Check out the lineup and see which bands you may want to mark your calendar to be sure to see or for those you may want to happen upon while you’re there!

Downhome Music Fest 7-27..28-18

Local food vendors will also be there to share their best festival foods and keep you sustained throughout the weekend. Then wash that snack down with one of the 100 different craft beers available. Skeff Distributing will be there to help you with that, so be sure to stop by the beer booths for some from our portfolio.

Downhome Music Fest is a family-friendly event, so bring the kids! There are areas designed just for them to play and have a good time, so you can do the same.

We’ll see you Downhome, this weekend!



Grape-Fruit-Rita at C-Stores Near You!

You may have noticed a new member of the Rita Family in 25 oz. cans at your local convenience store. We’re here to tell you to go ahead and give it a try!

Grape-Fruit-RitaGrape-Fruit-Rita (8% ABV) combines the sweet juiciness of a ruby grapefruit with the twist of a margarita you already know and love. So it begs the question – why wouldn’t you try it? With the familiar flavor of the margarita and grapefruit, what’s not to like?

Again, we will tell you the answer – nothing. There is nothing wrong with it, and everything right about it. It’s deliciously sweet and tart and will make the flavored malt beverage lover in your friend group the happiest person in the world, if you are kind enough to buy them one and introduce them to it.

It will sure make you a hero – even if you did pick it up at the last minute on your way to the party because you forgot to put it on your grocery list and your crazy workweek distracted you every day since! We know how it goes and that’s why we keep those coolers at the c-store near you stocked with 25 oz. cans of Grape-Fruit-Rita!


Balloons Over Vermilion

balloons over Vermilion logo 2018

If you haven’t been to Balloons Over Vermilion in the past couple years, here is your chance to rectify that! Head to Danville for the 3rd annual hot air balloon event at the Vermilion County Airport Friday, July 13th through Sunday, July 15th. There’s fun for the whole family at this event, and it gives you something to do during the day or night!

Get your tickets at the gate, starting at 3 p.m. on Friday or 1 p.m. on Saturday, for just $5 admission and $5 parking (cash only, please)! Kids under 10 years old are free with each paid adult, so it’s a budget friendly event for the family as well.

Once you are in, you will find food, live music and entertainment, and vendors with wares to peruse and buy left and right. Of course, there will also be craft beer and Bud Light delivered by yours truly, Skeff Distributing. Be sure to stop by the beer stands to whet your whistle while you have a look-see around the event!

There are tethered rides, balloon fly outs, balloon school, and – one of our personal favorites – a balloon glow at night! Balloons will light up the Vermillion County Airport with color and fun that everyone is sure to enjoy.

Then again, balloons aren’t the only thing available to enjoy at Balloons Over Vermilion. You can make your way through the car show checking out all the wheels out for your viewing pleasure, go for a helicopter ride and see the view from above, or play in the sand volleyball tournament. No matter what you do or where you go at Balloons Over Vermilion, you are sure to find something that will please everyone in the family (and how easy is that ever to achieve?) and have a great time.

We’ll see you there! Cheers!

Are You Ready for Your Independence Day Party?

You are hosting your annual Independence Day Party. You planned your food menu and went to the grocery store over the weekend for all of your ingredients. You even stocked up on some staples as far as your drink menu goes – iced tea, water, and lemonade. The last thing on your to-do list is to get the beer. You want it fresh and you wanted a little more time to think about the selection you are offering your guests.

Don’t fret. Skeff Distributing is here to make that selection just a little bit easier for you. Whether you want to pair your beers with the food on your menu or you just want to provide a variety for the varying tastes of your friends and family – we have you covered.

You can find great food pairings for your beer on our Food Pairings with Beer board on Pinterest. And for that variety we spoke of, you can buy a mix of any or all of the following beers we carry and cover all your bases:

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We hope your party is a hit, and you celebrate the 4th to the fullest with your favorite people.

Cheers and Happy Independence Day!

Sparks in the Park

Don’t worry about your plans for the weekend – The Alibi and Skeff Distributing have them covered.

Head to Rochester Community Park for Sparks in the Park on Saturday, June 30th. It’s free admission, so you can have a fun night out and still stick to your monthly budget. What can we say? We’re here for you!

Besides a cost-efficient locale for your friends night out or date night, there is also great entertainment ready and waiting for your listening enjoyment. You can warm up those dance moves to the spinning of DJ Dave Isaacs from 4-6:30 p.m., then really get down for the rest of the evening with The ReMix 6:30-10:30pm.

The Alibi Beer Tent Sparks in the Park 6-30-18

While you listen to the music or dance the night away, we are sure to keep your whistle wet with 16 oz. bottles of Bud Light, Budweiser, Michelob ULTRA, and Select 55.

Round up your friends, call a hot date or whomever you want to spend your Saturday night with and head to The Alibi’s beer tent at Sparks in the Park. You won’t regret it!

Cheers, it’s (almost) Saturday night!

Bud Light Blue Wave Visits Skeff Distributing!

Skeff Distributing got a visit from the town crier along with the Bud Light team who were traveling the land on the Bud Light Blue Wave to share the King’s message during the month of May. They began their journey in New York City and traversed down the East Coast, stopping in South Carolina, Florida, and a number of other cities and states along the way.

They traveled on the Bud Light Coach Bus to the Southeast and made their way to the Midwest. In just three weeks and the Bud Light team visited 35 wholesalers, and Skeff Distributing just so happened to be one of them!

The team was tasked with sharing the King’s message and getting wholesalers fired up about the Bud Light messaging and the summer season. The bus stopped at Skeff Distributing for a meeting with our Sales team on May 16th and showed the impact of the latest Bud Light multimedia messaging for Dilly Dilly has had.

Our team of course dressed the part in our best Bud Light attire and welcomed the town crier and the Bud Light Team as they pulled in the lot. We met for a couple of hours in our large conference room, which was decked out in Bud Light blue and the latest display pieces you’ll see in stores.

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It was a great visit and sure got our team excited for summer and the direction of Bud Light. We hope you feel the same as you see the work of Team Skeff in your favorite stores, bars, and restaurants!

This summers is going to be one big, Blue Wave!

Dilly Dilly!


How Did Skeff Distributing Conserve Water in 2 Weeks?

Team Skeff worked together over the course of a 2 week period to conserve water an effort to do their part to show it only takes a minor change in our daily habits to make a significant change in the world around us.

Twenty-three members of Team Skeff pledged to make one, two, or all three of the following changes to their daily routine to save gallons of water. They pledged to:

  • Turned the water off while brushing their teeth
  • Skipped shaving
  • Cut a few minutes off their shower timeWater Pledge types 2018

These simple acts may not sound like they could make much of a difference, but every little bit helps and those gallons of water saved add up quickly!

These 23 people saved nearly 4,000 gallons of water in only two weeks. And that doesn’t sound insignificant to us! Can you imagine how much we could save as a community if we all chose to commit to doing even one of these?

2018 water pledge chart

Or you can join us in limiting the use of your sprinkler systems during the warm months. By only turning the sprinklers on when they were really needed last year, Skeff Distributing saved 93,660 gallons of water. We’ll have to let you know how much we save in 2018 since the weather is just now turning to those hot summer days!

And since we’re talking about water and making a difference in the world, we’d like to take a minute to talk about the fundraiser we put together to help Stella Artois and end the global water crisis. If you haven’t already, please take a minute to follow the link and donate. The money you donate could provide access to clean drinking water to women and their families and free those women to further their education or pursue a career they have only been able to dream of thus far in their lives.

Chalices for Change

Help us meet our $500 goal – and don’t forget, Skeff Distributing will match that $500 to bring our total contributions to $1,000. For the price of a limited edition Stella Artois chalice, you can give a woman access to 5 years of clean drinking water and make an immeasurable difference in her life and the life of her family.

If you would like more information about Chalices for Change, check out our last post.


Interested in a Lifetime Supply of Shock Top? Shock. Scratch. Win.

Shock Top Shock Scratch Win 5_30_18

Now that we have your interest piqued. The rest is pretty easy. All you have to do is Shock. Scratch. Win.

Head to a participating bar or restaurant of your choice and enter the Shock Top sweepstakes by ordering a Shock Top bottle or on draft. Then, scratch off the game piece, and you may just find yourself a winner!

There is a 1 in 10 chance that the bottle you ordered or the drafts poured prove you a winner. You could win a lifetime supply of Shock Top or one of the other great prizes available, including coupons for Lyft, Touch Tones, Dominoes, and Fandango.

Of course, you must be 21 to enter with a limit of one entry per person per day.

To see official rules and even more details about the sweepstakes, visit the following links:

Spend your summer looking forward to what’s ahead with Shock Top and enter for a chance to win Shock Top for life.


Memorial Day: Service Never Stops

Happy Memorial Day from Skeff Distributing! We hope you are enjoying yourself and your long weekend. While you heat up the grill and pour yourself a Budweiser, take a moment remember what this weekend is all about.

We honor the soldiers of the U.S. military who made the ultimate sacrifice. We thank them for their service and enjoy every day the freedom their sacrifice ensured.

They aren’t the only ones who sacrificed or the only ones we honor this weekend, though. We often forget that there are whole families behind the servicemen and women we see in uniform. These families are who keep the home-fires burning and who are left to carry on after their spouse or parent didn’t make it home.

This year, Budweiser got its team of veteran brewers to help honor both the fallen soldiers and their families by brewing a beer with its own connections to the military. Inspired by a recipe found in George Washington’s military journal from the 1700’s – Budweiser Freedom Reserve red lager will have you thinking red, white, and blue.

That’s not even the best part about this patriotic brew. Budweiser also committed to donating $1 to Folds of Honor for every case of Budweiser Freedom Reserve sold and to provide scholarships to families of fallen military men and women. See for yourself the impact these scholarships have and why service never stops:

Cheers to all the fallen soldiers and their families – this Bud’s for you! Happy Memorial Day!

Skeff Distributing Invites You to Help Us #GiveThemTimeBack

Water Conservation

Skeff Distributing has challenged its team to conserve water in a number of ways from May 18th–June 4th – and we invite you to do the same!

All you have to do is pick one (two or even all) of the following three things, and commit to doing it for 17 days to see how making one change in your daily routine can save so many gallons of water.

You can:

  • Skip shaving
  • Turn the water off while you brush your teeth
  • Shorten your showers by a total of 20 minutes a week

By doing any one of these you can save gallons of water. Just look at all the water 17 members of Team Skeff saved last year – 3,652 gallons of water to be exact.

How much water can you help us save?

Chalices for Change

That’s not the only thing invitation we’re extending, though. We are also inviting you to donate to a great cause – one that will help end the global water crisis.

Chalices for Change

In 2015, Stella Artois teamed up with – founded by Gary White and Matt Damon – to help to provide financial solutions to the global water crisis.

Women in countries around the world are spending a combined 266 million hours getting clean drinking water. Some women spend up to 6 hours a day traveling to provide water for their families. Skeff Distributing would like your help to assist Stella Artois and #GiveThemTimeBack.

Let’s pool our efforts (and money) to help these women redistribute their time and effort toward an education or starting a career they’ve always wanted but never been able to start because they’ve had to find a way to meet one of their most basic needs.

First, see for yourself how this money will be used to change lives.

Then, follow our link to donate May 18th – June 4th. Our goal is to raise $500, and if we meet that goal, Skeff Distributing is going match it to bring our total donation to $1,000!

Of course, we wouldn’t ask you without sweetening the deal. The first 18 people to donate $20 will receive a message from with a promo code for a pair of Mexico Stella Artois chalices. If you are one of those first 18, email the promo code to to redeem your prize! And don’t forget to share it on Facebook and Twitter to help us meet our goal!

Cheers to ending the global water crisis!

Add Budweiser Freedom Reserve to Your Memorial Day Grocery List

We know you’re busy lining up your Memorial Day plans, so we thought we would take one thing off your list to do! Just add Budweiser Freedom Reserve to your grocery list, and you have the beverages covered.

Budweiser Freedom Reserve is a red lager, available in 12 oz. 6-packs and 12-packs. No matter if you’re having a couple people over or more than a few, you can get the package you need for your Memorial Day cookout.

Budweiser Freedom Reserve Lager

Not only is this red lager a great-tasting beer, it’s also one you can be proud to share. Budweiser continued its tradition of over 100 years of support for U.S troops and brewed Budweiser Freedom Reserve to honor them. Inspired by a handwritten recipe in one of George Washington’s military journals from 1757, Budweiser Freedom Reserve is “brewed with toasted barley grains to produce a lightly hoppy aroma and slightly sweet taste with a hint of molasses,” according to the brewers.

And those brewers aren’t just anyone; they are a select group of Budweiser brewers, who just also happen to be proud veterans. Budweiser Freedom Reserve is a red lager brewed by veterans in honor of those veterans who made the ultimate sacrifice.

In an effort to take the support of U.S. troops one step further than brewing their new favorite beer this summer, Budweiser has committed to donating $1 for every case of Budweiser Freedom Reserve purchased to Folds of Honor – a non-profit providing scholarships to families of fallen soldiers.

So as you’re making your grocery list and going on a beer run for your Memorial Day cookout, be sure you add a couple packs of Budweiser Freedom Reserve to your list and your cart.

Cheers to our troops and veterans!


Cousin Eddie’s Vegas Giveaway: May 30th!

Head to Cousin Eddie’s this May for a chance to win a free trip to Las Vegas!

All you have to do is come to Cousin Eddie’s on any of the three qualifying Wednesday nights and sign up for a chance to win. Qualifiers will be selected each of the first three Wednesdays, and put those lucky people one step closer to the bright lights of Las Vegas.

Be sure to qualify on the following Wednesday nights…

Cousin Eddie's Vegas Giveaway 5-30-18

…before the final night on May 30th, when a trip to Las Vegas will be given away. The trip includes a flight voucher and hotel stay, as well as the winner’s choice of when to take their Vegas getaway!

While you’re at it, you can enjoy Bud Light 16 oz. draft and Budweiser Family bucket specials! Plus, there will be other prizes and swag given away, including:

  • Budweiser or Bud Light coolers
  • Goose Island tumblers
  • And more

Put your name into the hat for some great Skeff Distributing swag and a chance to win the trip. You just may find yourself leaving with more than you came with!


Pine-Apple-Rita Frozen Pouch: Just in Time

The weather, it appears, is finally starting to cooperate with our plans for spring and summer. And just in time, the brewers for the Rita family have come up with the best thing since the Lime-A-Rita – the Pine-Apple-Rita Frozen Pouch.

You’ll find the 18-packs of these 10 oz. Pine-Apple-Rita Frozen Pouches (8% ABV) on shelves at Walmart in ready-to-grab open displays, so you can grab one…or five as you need!

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These are perfect for the times when you have a plan to play mixologist and mix some Ritas together to create the perfect cocktail, but you also want to have a ready-made drink in your hand while you’re at it.


Grab a Pine-Apple-Rita Frozen Pouch as you walk by the display and you’ve got everything you need to get your next party started….and all the ones after that this spring and summer!



Hello Water!

Skeff Distributing is the proud new distributor of another great non-alcoholic beverage – Hello Water!

Hello WaterThis fiber infused water is just the thing you’re looking for when you need a refreshing, flavored water. Add to that, Hello Water has the following stats to put a few more checkmarks in the “Yes, I’m drinking that” column:

  • 0g sugar
  • 5g fiber
  • 10 calories
  • 0 artificial sweeteners

Not only are you giving your body one of its essentials for survival, but you are getting to enjoy the flavor of your choice with zero guilt and the added benefit of adding a little more fiber to your diet. The no sugar, no artificial sweetener aspect doesn’t hurt either and is what truly gives you the guilt-free choice of beverage when you’re trying to cut back on your soda intake!

Now the next time you see it on the shelves, and you’re thirsty for something delicious with some flavor and some fiber, you know just what to grab – Hello Water.

Sparkling Ice: Now Available in Springfield

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If you’re looking for a little sparkle in your water, Skeff Distributing has just the thing for you – Sparkling Ice.

This carbonated water drink will give you the refreshing feeling of water with the bubbly taste you love from other soft drinks. There are a variety of flavors and both caffeinated and non-caffeinated options available.

Sparkling Ice is the newest addition to the Skeff Distributing portfolio of non-alcoholic beverages, and we are happy to welcome them to the family! However, it’s important to note that you will be able to find these delicious flavored carbonated water drinks in the Springfield area only.

So if you live in the area, or happen to be passing through with the kids on your way to a sporting event or just happen to be thirsty after running errands. Be sure to stop at your closest Springfield area convenience store and give them a try. In fact, be sure to try them all to find the one you like best. As those at Sparkling Ice say, “It’s ok to have favorites. Don’t worry, we won’t tell the others.”


Michelob Ultra Pure Gold: Taste the Future of Light Beer

Mich Ultra Pure Gold

If you have been searching and wondering what the future of light beer looks like – look no further. Michelob ULTRA is here to show us exactly what the future looks like – Pure Gold.

Michelob ULTRA Pure Gold is a golden lager with even lower calories than ULTRA. It’s a low carb beer with a clean, balanced finish that gives you the great taste you know, love, and expect from a Michelob beer and the guilt-free feeling you want when you want to enjoy a couple cold brews on a Friday night.

It’s brewed with “organic rice and barley malt, elevating the quality of the beer while delivering a superior taste,” packaged in sustainably made materials, and offers you “a superior choice to compliment a balanced, active lifestyle” you have committed yourself to leading.

Be sure to pick up a pack of Michelob ULTRA Pure Gold and try it for yourself – guilt-free – and taste the future of light beer. It’s Pure Gold.


Bud Light Orange: The New Taste of Summer

You are about to start seeing something new on the shelves from the brewers of Bud Light. Introducing the new taste of summer – Bud Light Orange!

We are excited to put this citrus spin on Bud Light on the shelves for you this summer. Brewed with real orange peels Bud Light Orange (4.2% ABV) will be available in 12 oz. bottles and cans, but only for a limited time. It will only be on shelves and in your favorite bars and restaurants for the summer season.

Enjoy Bud Light Orange and its fresh, citrus taste in every sip this summer. You can drink it by the pool, on the lake, or on the back porch as you watch the sunset. No matter what you do or where you sit to sip on a Bud Light Orange this summer, you’re sure to enjoy it and this new twist on Bud Light.

Be sure to watch for it on shelves and on beer menus this summer. Pick up a pack or order it from the barkeep, sit back, sip, and relax.


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