Last week started Daylight Savings Time. We fell back in time…and so has Budweiser. Anheuser-Busch is taking us back to the end of Prohibition with their 1933 Repeal Reserve Amber Lager.
“[I]nspired by one of Budweiser’s archival recipes” this amber lager is set to help you celebrate December 5th, Repeal Day, and kick-off the holiday season. With plenty of opportunity to gather friends and family together, why not bring something a little different, a throwback to the party? Bring a pack of Budweiser’s 1933 Repeal Reserve Amber Lager for everyone to enjoy.
It has a “lightly hoppy, roasted malt aroma with a slightly sweet tasted and a sharp, crisp finish,” so you’ll be sure to bring a party pleaser with this Repeal Day beer. It will appeal to a range of your friends and family and have them coming back for more.
You can also get together and be sure to watch for the commercial spots of 1933 Repeal Reserve Amber Lager and the famous Budweiser Clydesdales this winter as you share a 6- or 12-pack, complete with the heritage glass.
This picture will all look so good, you might just think you’re living inside a Norman Rockwell painting.
Cheers to Repeal Day and all the holidays spent with a 1933 Repeal Reserve Amber Lager in hand!
Skeff Distributing, Essentia Water, and UpTime Energy are teaming up to support Heroes Helping Heroes. This non-profit organization for veterans are hosting their Boots on the Ground 5k Walk/Run on Veterans’ Day Saturday, November 11th in Fairview Park in Decatur.
Heroes Helping Heroes has a mission to assist and support the veterans in Central Illinois. More specifically, that mission is to honor, empower, rejuvenate, educate, and provide opportunities to veterans as they transition from military to civilian life.
Skeff Distributing, Essentia Water, and UpTime Energy all wanted to participate in this event and support this more than worthy cause in the best way we know how. So, you’ll find free Essentia waters and UpTime Energy drinks at the Boots on the Ground 5k. Stop by for some refreshments before and after the race.
You can register both beforehand and the day of the 5k with the $20 entry fee. Children under 12 years old walk/run for free, and those participants who register in military boots receive a $5 discount. Be sure to sign up this week or clear your Saturday to participate and show your support for local veterans.
Friday, October 27th, a select number of Team Skeff members participated in the 3rd Skeff Distributing Halloween costume contest. If you have been following us for the past several years, you know that the team can get pretty creative with their costumes. This year was no exception.
We had everything from Jenny from Forrest Gump to John Skeffington and several creative costumes in between. You can see them for yourself below.
The rest of Team Skeff as well as our followers on Facebook voted for their favorite costume with either a tally or a like throughout the day Friday and over the weekend. Then, this morning we added up all the votes.
And the winner is…
Jeannie as Sandy from Grease.
Congratulations to Jeannie! T.R., the two-time Halloween Costume Contest winner, finally decided to give us all a chance and let someone else win!
We hope you had as much fun looking through our pictures and voting for your favorite costume as we did dressing up and competing. This has become one of our favorite things to do in the past few years to have some fun at work, see our coworkers’ creativity, and interact with our followers.
Thank you for all the members of Team Skeff who participated and voted and, most especially, to all our followers who like our page, follow our posts, and participate in our contests when we have them! Have a fun and safe Halloween tomorrow.
This fall and winter Shock Top came with their latest version of the Citrus Pack. You may remember their spring and summer Citrus Pack. Just know, this pack is different and quite possibly even better (or maybe that’s just my opinion because it has one of my favorite flavors in it).
The Citrus Pack has their original orange citrus as well as three newer products, so it looks a little something like this:
Sunset Orange (Remember this from last week’s post here.)
Ruby Fresh (You can refresh your memory of this one here.)
According to the brewers, this new brew is a “Belgian-style wheat beer brewed with citrus peel, coriander, and Ugli Jamaican Tangelo.” If you’re like us, you may be asking, “What is an Ugli Jamaican Tangelo?” So, we did a bit of research and found that an Ugli Jamaican Tangelo is a hybrid citrus fruit grown exclusively in Jamaica from a combination of fruit families, including the Seville orange, the grapefruit, and the tangerine.
If this sounds like something you’d enjoy bringing to your next bonfire or Thanksgiving, you can find this citrus variety pack all this fall and winter in 12-pack bottles. Head out and pick up a pack to share, then enjoy it throughout the fall and winter.
In case you missed our post on Bud Illini and didn’t run out right away to buy a pack, we wanted to make sure you know all about the latest citrus beer from Shock Top. Meet Shock Top Sunset Orange!
Sunset Orange is Shock Top’s “new Belgian-style wheat beer brewed with coriander and citrus peels, including blood orange.” In other words, your taste buds are about to thank you for trying this new citrus beer!
If you haven’t really had Blood Orange before, know this: it is a different flavor than that of a regular ol’ orange. Blood orange sweet but not too sweet and has an almost raspberry flavor to it (or so they say…it’s a unique flavor). It makes for a very sessionable beer because your taste buds are getting just enough of that sweetness without becoming overwhelming. Plus, blood orange just has a delicious flavor to it.
What we’re saying here is, the best thing you can do is give Shock Top Sunset Orange the ol’ college try and see what you think! Head to your local grocery or liquor store for either 6-pack or 12-pack bottles of Sunset Orange. You and your friends can enjoy this citrus beer all fall and winter long– it may just become your new favorite!
October is Breast Cancer Awareness Month, and this year Team Skeff decided to play our part in raising awareness (and some money, too).
It all came about when two of our employees submitted similar best practices to create t-shirts for our employees to wear every Friday in October. Of course, our Leadership Team thought this was a great idea and readily approved the best practices. We then put our Graphic Artists to work on a few different design options, and this was the winning design…
Team Skeff members signed up for t-shirts and paid $5 to be collected and donated to Come Together Let’s Walk, a local Decatur charity that contributes to the fight and research for breast, ovarian, and cervical cancers.
Our shirts were printed thanks to Enlightening Fashion in Danville (we like to spread the love to all our markets), and we distributed them to the team. Then last Friday, Team Skeff went out into the markets wearing their shirts, but first we had a Sales meeting and gathered the team together for a group photo.
We hope that by doing our part to raise awareness for breast cancer and to donate to the costs for research for a cure that we inspire those in our communities to do the same, so we can finally nip breast cancer in the Bud!
Cheers to all those who have lost the fight, who continue to fight, who fought and survived, and all those who fight alongside them against breast cancer! This Bud’s for you!
Football season has kicked off. You’ve finalized your fantasy football leagues, and Bud Light came in for the sack with another team-themed pack…and it’s bigger than ever. For the first time, Bud Light intercepted all 32 NFL teams for their football season 36-pack.
Bud Light worked with the NFL and teams, as the Official Beer of the NFL, to make sure the new 36-pack represented every team. The pack now includes cans for the Dallas Cowboys, Green Bay Packers, Chicago Bears, and Minnesota Vikings that were previously excluded. Each can features a team logo and their catchphrase or rally cry printed right on it.
Can you say, “Collector’s Item?”
We did say it was a 36-pack, though, didn’t we? To complete the pack, there are four Bud Light NFL-theme cans also included.
As if this pack wasn’t cool enough, each can also has a Snapchat code along with team-specific Snapchat filters that when used enters them into contest for a chance to win Super Bowl LII tickets. Anna Rogers, Director of NFL Partnerships and Strategy at Anheuser-Busch said this of the team cans and contest, “We are proud to continue that tradition and give fans another way to support their favorite teams while enjoying NFL football with their friends…”
Head out to your local grocery or liquor store today, pick up a Bud Light NFL 36-pack for the next big game, and use the Snapchat code and filters with your tailgate buddies. You may just score tickets to the next Super Bowl along with it!
Bud Light Lime-A-Ritas have been fun all summer, but they’re not just for pool parties. You can expect to keep your margarita glasses out through the fall and winter, too.
Peach-A-Rita (8% ABV), which just came out in Spring 2017, has been promoted to a full-time flavor this fall. Now you can enjoy that “sweet, refreshing taste” the brewers boast all year long.
The excitement doesn’t stop there! Bud Light Lime-A-Rita has brought you a new fall and winter seasonal flavor to enjoy – Pome-Granate-Rita (8% ABV). This new Rita “combines the juicy and tart flavors pomegranate-lovers enjoy, with a margarita twist.”
Who says you can’t make it a margarita moment while warming around the bonfire or carving pumpkins? We sure intend to just that!
You can find Peach-A-Rita and Pome-Granate -Rita in stores today in the following packages:
8 oz. 12-pack cans
25 oz. cans
Plus, have you heard about all the beertails that can be created with your Ritas? You may want to check out our Beertails board on Pinterest for some inspiration on how to become the next great Rita mixologist.
Work up a couple fun new Rita mixes or beertails and show off your new skills to your friends at the next bonfire this fall!
Bud Light is the #1 brand in beer and began taking its story back to the basics. The brand team recently released a couple of commercial spots on the quality in simplicity.
The first spot you may have seen is called “Complex.”
In 30 seconds, you see a number of different beers with a comical display of interesting ingredients garnishing each glass. What you hear is the story of Bud Light – brewed with “four essential ingredients: barley, rice, water, and hops.”
Then you may have seen the new “Bottle” spot and been asked, “Have you ever wondered what’s in a beer?” before hearing the exact ingredients (all four of them) of a Bud Light.
Both of these commercials have 3 things in common:
An ingredients list – barley, rice, water, and hops.
And these two statements:
“Here’s to the beer you can always count on.”
“Brewed to be America’s favorite light lager.”
The message of quality is packed in those two statements, and it’s this (in fewer words): Bud Light is made with the same 4 ingredients everywhere it’s brewed. The taste will always be consistent from one batch to the next. You will always get that same light, crisp taste you expect from a Bud Light no matter what. And that’s what makes it America’s favorite, what makes it #1.
Cheers to keeping it simple, consistent, and #1 in quality.
We’re getting into the spirit of fall and Oktoberfest. Goose Island is helping us by releasing their fall seasonal – Goose Fest Bier (5.7% ABV). So break out your lederhosen, grab a pretzel, and join us this fall with steins full of Goose Fest Bier!
This light-bodied German lager is brewed with 2-Row, Munich, C-20, and C-40 malts and Hallertau Tradition hops to have it “brimming with notes of toasted malt and freshly baked rye bread.” Its crisp and clean but bitter flavor is reminiscent of that fall air just waiting to turn to winter.
Goose Fest Bier will be great for Oktoberfest themed parties, bonfires, and those last camping trips before the weather gets too cold. If you want to hold the taste of fall in your hand while you enjoy these autumn activities, look no further than your nearest grocery or liquor store to find Goose Fest Bier.
It will be available in 6- and 12-pack bottles and on tap in various bars and restaurants near you. If you see it on the shelf or on tap the next time you’re out, think of us, think of the fun fall activities you have planned and buy yourself a pack or a stein of Goose Fest Bier! It will be sure to give you all the fun fall feelings.
Happy Labor Day! We hope you are enjoying the day off and having some fun with your friends and family today! We may just have something to help you with that either way. Goose Island has released their Employee Only Pack just in time to help everyone celebrate Labor Day.
This variety pack is made up of the Goose Island employees’ top picks of the Goose Island brands! So which beers did they choose?
Fulton Street Blend – A “blonde ale brewed with Intelligentsia Coffee and named after the street in Chicago both Intelligentsia & Goose Island call home.”
Alt Bier – A “traditional Altbier inspired by the brewer’s travels to Germany.”
Oatmeal Stout – “A Goose Island favorite brought back from retirement.”
Coywolf Dark IPA – “Created with an experimental hop, this Dark IPA is named after the hybrid coyote/wolf that roams Chicago at night.”
Sounds like a solid variety pack, right? They have a little something for everyone at your Labor Day cookout. Plus, the fact that it was created and voted on by employees makes it the perfect 12-pack or 24-pack to pick up to celebrate with a few or a lot of your friends!
We know at least one person who got a head start on their Labor Day party planning by winning this Goose Island rolling cooler from our random giveaway:
It was just the thing Gary needed to put his Goose Island Employee Only Pack beers in today!
Keep watching for other contests and giveaways from Skeff Distributing, and you might just find yourself the proud new owner of something as cool as this Goose Island cooler.
It’s about that time again. You know what we’re talking about. Pumpkin time.
Elysian Brewing has a seasonal pumpkin beer to help ease all you Autumn lovers into pumpkin season. Night Owl (6.7% ABV) is a pumpkin ale available in 6 pk. 12 oz. bottles for easy sharing with your friends this fall.
It has a light to medium body and is “[a] very drinkable pumpkin ale – brewed with seven and a half pounds of pumpkin per barrel and spiced in conditioning with ginger, cinnamon, nutmeg, cloves and allspice,” according to the brewers.
We think that sounds like a taste of pumpkin pie….and we’re all about it! With a combination of Pale, Munich, and Crystal malts and lightly bittered with Magnum hops, and both roasted raw pumpkin seeds and real pumpkin included in the brewing process, how could we not want to give Night Owl a try?
Of course, we may give it a try and then keep on trying it until it’s gone for the season. You better head out today and pick up a 6 pack to share with your pumpkin-loving friends over the weekend. Then keep watching for a post on more Elysian pumpkin beers on our Bud Illini blog next week.
Do you have Labor Day plans? Do they involve a cookout or a lake day or a gathering of friends and family? Do all those plans involve a certain amount of ice, cold beer? We thought so, and we’re here to help one lucky guy or gal with a little something-something to put all that beer inside!
We are having a random giveaway to help you get ready for Labor Day! How about this Goose Island cooler on wheels to put your favorite Goose Island beer in? You can share with your friends (the beer, that is)!
Here’s how you can enter to win it:
Like our Facebook post sharing this information.
Then comment and tell us your favorite Goose Island beer.
Of course, there are just a few rules…
Must be 21 or older.
Must be able to pick the cooler up from our facility.
The winner will be randomly selected.
We will announce the winner via Facebook on Tuesday, August 29th. The lucky winner will have until Friday, September 1st at 4:00 p.m. to pick up their prize!
This way the winner will be able to show off their brand-new Goose Island cooler to all their friends at the Labor Day festivities that weekend. It will be so convenient to roll your way in when you have your other hand full of food.
There are two year-round beers and one seasonal you should most definitely add to your order or your grocery list this summer. O’Fallon Brewery resides in the Show Me State next door – Missouri – and they’ve used the themes of the state and the seasons to inspire their brews.
First up is the Show Me IPA (6.5% ABV), obviously named for the Show Me State itself. This year-round beer is brewed with 2-Row malt and Citra and Mosaic hops to give it fruity flavors and aromas. It’s available both on draught and in packaged bottles, so you can find it no matter what you want that day!
STL Red (5.6% ABV) is an easy-drinking Cardinal red amber ale, and we bet you can guess why. “STL Red balances the sweet roasted nut flavors from the barley malt [2-Row, Munich, and Caramel] with the soft, spicy, and floral notes from the [Magnum, Cascade, Centennial] hops.” This redbird inspired beer is available year-round on tap and in package bottles, so you can support the St. Louis Cardinals whether it’s Opening Day or the middle of the holiday season.
And then there are those Daze of Summer (4.8% ABV) we all love to enjoy… This seasonal summer Ale is sweet and tart just like its pink lemonade color suggests. Daze of Summer is a wheat beer somewhere between a Radler and a Shandy and is brewed with real lemons and lemon zest for “a fresh-squeezed citrus taste.” Available on draught and in bottles for a limited time, you had better hurry to enjoy this summertime ale while you can and the weather is hot! Summer will be gone before you know it, and you’ll have to wait a year for Daze of Summer to come around again.
Next time you’re at the store, ambling down the beer aisle or at your favorite watering hole, perusing the beer list and you see an O’Fallon Show Me IPA, STL Red, or Daze of Summer, do yourself a kindness and put it in the cart or order it right up! You’ll be happy you did.
Summer is coming to an end; schools are getting ready to start up again; and everyone knows what that means. It’s time for the Decatur Celebration!
Friday, August 4th – Sunday, August 6th is Decatur’s favorite street festival, and this year is going to be big. With events like the Razzle Dazzle Parade, the 7th annual Family Fun Run/Walk, and the carnival (which opens the evening of Thursday, August 3rd and runs through the weekend), there is a bit of entertainment for each member of the family.
Speaking of entertainment… You and your friends will want to head back down to the Decatur Celebration in the evenings. Don’t worry, there are plenty of music acts to see besides the family events and all the great food and drinks! This year you have the chance to see:
7eventh Time Down
Stars Go Dim
Here Come the Mummies
The Jersey Tenors
And of course, there will be beer tents with brands from Skeff Distributing for all those 21 and over! You can find beer at the locations marked with beer steins on the map below, including:
Riggs Beer Company and more Skeff Distributing craft beer brands in the Craft Beer Tent!
We hope to see you all out and about during the Decatur Celebration weekend, eating great food, drinking ice, cold Bud Light (or any of Skeff Distributing’s great beer brands), and having fun with your friends and family!
Have you tried any of Riggs Beer Company’s summer seasonal beers yet? No? Well, we can fix that.
Every month of the year Riggs selects a beer to brew to put the taste of the season right on your taste buds. This summer, they have brewed and will brew a Pilsner (June), a Citraweizen (July), and a Helles (August) beer.
As the months go by the tap markers at your favorite watering holes will change from one beer to the next, the fun part about this is – that same handle can all be beers that come from Riggs. You can make a standing date with your friends and your favorite barstool, try the latest from Riggs, and enjoy a great-tasting beer while you’re at it.
Don’t worry, you can still find you favorite year-round beers from Riggs as well. If you feel like ordering something you have already tasted and approved, go for it! Those beers (American Lager, Red Lager, Hefeweizen, and India Pale Lager) are available to you as well. Either way, there will always be something you already know and love and something new to try every time you look at that beer list and see one Riggs Beer Company.
In the meantime though, head out to your neighborhood bar that serves Riggs beer and ask the bartender for a Pilsner (if it hasn’t already been drunk dry) or a Citraweizen and look forward to August when you can try the Helles!
On the North coast of Kauai is a small village and a crescent shaped bay called Hanalei. They are next to Makana Mountain (also known, perhaps better known as Bali Hai) with white sand beaches and clear, blue water a.k.a. a paddler’s paradise. It’s also the namesake for Kona Brewing Company’s latest IPA.
Hanalei Island IPA (4.5% ABV) is the “brewers’ homage to the Garden Isle and the Hawaiian classic drink POG.” That’s passion fruit, orange, and guava juices for us mainlanders.
It’s brewed with Pale 2 Row Premium and Caramel I20 malts and Millenium, Azacca, and Galaxy hops. That combination gives Hanalei Island IPA a “coppery, laidback, session-style ale, bright with tropical flavors,” as the brewers describe it.
This easy-drinking IPA will leave you feeling like you’re paddling out into the South Pacific to catch a wave – even if you’re just sitting at home somewhere in Central Illinois.
Head out today to find Hanalei Island IPA in stores or on tap in your town today. The sooner you do, the sooner you’ll find yourself daydreaming of living the island life. Just think…Hawaii, white sand beaches, bathing suits, and beautiful, blue water, with a beer in-hand. Just make sure to pack the cooler with Kona’s Hanalei IPA in that daydream!
Cheers to daydreams of Hawaii and Hanalei Island IPA!
Goose Island has a few new beers brewed for your enjoyment this summer, and we’re here to tell you all about them. Juicy Double, Imperial 49, and Gillian (2017 Vintage) are just what you need to add to your fridges and coolers as the summer heats up!
Juicy Double (8.3% ABV) is a “Double India Pale Ale brewed with orange juice,” 7 hop varieties, and 4 different malts to give it a “bold hop character” and “nicely balanced” flavor thanks to the citrus from the orange juice.
This Imperial IPA (8.4% ABV) was inspired by the 49th Parallel where the Goose Island hop farm is located. It has “big hop flavors and complex citrus aromas” on a malt foundation from a mix of 5 malts and 4 different hop varieties.
Gillian 2017 Vintage
Some of you may have tried Gillian before, but we’re sure you may want to try this newest vintage. For those of you who haven’t had it, we’re here to tell you a bit more about it.
Gillian (9.5% ABV) was first “inspired by an amuse bouche created by a chef wife of one of Goose Island’s brewers.” It’s a wild ale, aged in wine barrels brewed with fresh strawberries, honey, and white peppercorns sourced from local family farms. This combination along with 3 malts and 3 strains of yeast make Gillian both sweet and tart.
You can find any of these in various packages on shelves at local liquor and grocery stores or on tap at your favorite watering holes.
Tomorrow is the 4th of July a.k.a. Independence Day. Aside from a day off of work in the middle of the week, there’s a reason to celebrate – we are free. Thanks to those who fought and died for our freedom, we are able to enjoy much more than a mid-summer holiday.
This Independence Day pick up a pack of camouflage Budweiser America bottles. Raise a bottle to those who came before us, fought, and died for the freedoms we might often forget we have. Show your support to the current troops who fight and sacrifice just as much to maintain those freedoms and help others to obtain them.
Also, it’s important to know (or remember if you read our previous our Bud Illini blog post from Memorial Day) that you won’t just be enjoying some ice cold Budweiser with great packaging. You will be contributing to an even greater cause.
For every America can or bottle sold, Anheuser-Busch will donate 1 cent to the Folds of Honor Foundation up to $1 million dollars. That is a potential $1 million that will go toward helping the families of fallen soldiers to receive scholarships to further their education and better their lives.
And that, my friends, is reason enough to buy a pack of Budweiser America bottles or cans this Independence Day. What an easy way to celebrate the country we live in than to help our fellow American by purchasing a pack of beer we were (very likely) going to by to bring to our friends’/families’ annual 4th of July cookout.
Have fun, celebrate, and stay safe this Independence Day.