Skeff Distributing got a visit from the town crier along with the Bud Light team who were traveling the land on the Bud Light Blue Wave to share the King’s message during the month of May. They began their journey in New York City and traversed down the East Coast, stopping in South Carolina, Florida, and a number of other cities and states along the way.
They traveled on the Bud Light Coach Bus to the Southeast and made their way to the Midwest. In just three weeks and the Bud Light team visited 35 wholesalers, and Skeff Distributing just so happened to be one of them!
The team was tasked with sharing the King’s message and getting wholesalers fired up about the Bud Light messaging and the summer season. The bus stopped at Skeff Distributing for a meeting with our Sales team on May 16th and showed the impact of the latest Bud Light multimedia messaging for Dilly Dilly has had.
Our team of course dressed the part in our best Bud Light attire and welcomed the town crier and the Bud Light Team as they pulled in the lot. We met for a couple of hours in our large conference room, which was decked out in Bud Light blue and the latest display pieces you’ll see in stores.
It was a great visit and sure got our team excited for summer and the direction of Bud Light. We hope you feel the same as you see the work of Team Skeff in your favorite stores, bars, and restaurants!
This summers is going to be one big, Blue Wave!