If you’ve come to realize anything about Anheuser-Busch over the years, it should be this – it is always pushing itself and the beer industry to the next level. So the news of A-B’s plans for Elevate should come as no surprise.
Elevate is a new program “about building an even better future for the beer industry,” according to Felipe Szpigel, President of A-B’s High End business unit.
The program is largely for their craft brewer partners to address 4 key things that consumers and brewers alike care about.
- Beer as a product
- The environment
- The beer industry
Of course, there is always more to it than just the bullet points. There’s the how and what of it all as well, which is why they’ve reinforced these bullets with actions such as:
- Introducing “Best Consumed by Dates” to ensure the freshest products are in the marketplace
- Converting power sources in each of these craft breweries to solar and wind power by 2020 and reducing their water usage on top of that
- Donating $2 million (collectively) to local community organizations
- Hosting and educating other local breweries on topics such as quality assurance, safety, the importance of proper glassware, presentation, and food pairings with beer.
Each of these bullets unquestionably has a breakdown of action items to ensure the success of the program and the elevation of the beer industry. We’re only here to provide the cliffnotes, to pique your interest, to help spread the word, and to do our part to “Elevate” the beer industry.
We hope you’ll join us in raising a beer from Goose Island, Elysian, or one of A-B’s other great craft beer partners and watch them do their work to make the world a better place for us and for beer.