Bud Light Blue Wave Visits Skeff Distributing!

Skeff Distributing got a visit from the town crier along with the Bud Light team who were traveling the land on the Bud Light Blue Wave to share the King’s message during the month of May. They began their journey in New York City and traversed down the East Coast, stopping in South Carolina, Florida, and a number of other cities and states along the way.

They traveled on the Bud Light Coach Bus to the Southeast and made their way to the Midwest. In just three weeks and the Bud Light team visited 35 wholesalers, and Skeff Distributing just so happened to be one of them!

The team was tasked with sharing the King’s message and getting wholesalers fired up about the Bud Light messaging and the summer season. The bus stopped at Skeff Distributing for a meeting with our Sales team on May 16th and showed the impact of the latest Bud Light multimedia messaging for Dilly Dilly has had.

Our team of course dressed the part in our best Bud Light attire and welcomed the town crier and the Bud Light Team as they pulled in the lot. We met for a couple of hours in our large conference room, which was decked out in Bud Light blue and the latest display pieces you’ll see in stores.

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It was a great visit and sure got our team excited for summer and the direction of Bud Light. We hope you feel the same as you see the work of Team Skeff in your favorite stores, bars, and restaurants!

This summers is going to be one big, Blue Wave!

Dilly Dilly!



How Did Skeff Distributing Conserve Water in 2 Weeks?

Team Skeff worked together over the course of a 2 week period to conserve water an effort to do their part to show it only takes a minor change in our daily habits to make a significant change in the world around us.

Twenty-three members of Team Skeff pledged to make one, two, or all three of the following changes to their daily routine to save gallons of water. They pledged to:

  • Turned the water off while brushing their teeth
  • Skipped shaving
  • Cut a few minutes off their shower timeWater Pledge types 2018

These simple acts may not sound like they could make much of a difference, but every little bit helps and those gallons of water saved add up quickly!

These 23 people saved nearly 4,000 gallons of water in only two weeks. And that doesn’t sound insignificant to us! Can you imagine how much we could save as a community if we all chose to commit to doing even one of these?

2018 water pledge chart

Or you can join us in limiting the use of your sprinkler systems during the warm months. By only turning the sprinklers on when they were really needed last year, Skeff Distributing saved 93,660 gallons of water. We’ll have to let you know how much we save in 2018 since the weather is just now turning to those hot summer days!

And since we’re talking about water and making a difference in the world, we’d like to take a minute to talk about the fundraiser we put together to help Stella Artois and Water.org end the global water crisis. If you haven’t already, please take a minute to follow the link and donate. The money you donate could provide access to clean drinking water to women and their families and free those women to further their education or pursue a career they have only been able to dream of thus far in their lives.

Chalices for Change

Help us meet our $500 goal – and don’t forget, Skeff Distributing will match that $500 to bring our total contributions to $1,000. For the price of a limited edition Stella Artois chalice, you can give a woman access to 5 years of clean drinking water and make an immeasurable difference in her life and the life of her family.

If you would like more information about Chalices for Change, check out our last post.


Interested in a Lifetime Supply of Shock Top? Shock. Scratch. Win.

Shock Top Shock Scratch Win 5_30_18

Now that we have your interest piqued. The rest is pretty easy. All you have to do is Shock. Scratch. Win.

Head to a participating bar or restaurant of your choice and enter the Shock Top sweepstakes by ordering a Shock Top bottle or on draft. Then, scratch off the game piece, and you may just find yourself a winner!

There is a 1 in 10 chance that the bottle you ordered or the drafts poured prove you a winner. You could win a lifetime supply of Shock Top or one of the other great prizes available, including coupons for Lyft, Touch Tones, Dominoes, and Fandango.

Of course, you must be 21 to enter with a limit of one entry per person per day.

To see official rules and even more details about the sweepstakes, visit the following links:

Spend your summer looking forward to what’s ahead with Shock Top and enter for a chance to win Shock Top for life.


Memorial Day: Service Never Stops

Happy Memorial Day from Skeff Distributing! We hope you are enjoying yourself and your long weekend. While you heat up the grill and pour yourself a Budweiser, take a moment remember what this weekend is all about.

We honor the soldiers of the U.S. military who made the ultimate sacrifice. We thank them for their service and enjoy every day the freedom their sacrifice ensured.

They aren’t the only ones who sacrificed or the only ones we honor this weekend, though. We often forget that there are whole families behind the servicemen and women we see in uniform. These families are who keep the home-fires burning and who are left to carry on after their spouse or parent didn’t make it home.

This year, Budweiser got its team of veteran brewers to help honor both the fallen soldiers and their families by brewing a beer with its own connections to the military. Inspired by a recipe found in George Washington’s military journal from the 1700’s – Budweiser Freedom Reserve red lager will have you thinking red, white, and blue.

That’s not even the best part about this patriotic brew. Budweiser also committed to donating $1 to Folds of Honor for every case of Budweiser Freedom Reserve sold and to provide scholarships to families of fallen military men and women. See for yourself the impact these scholarships have and why service never stops:

Cheers to all the fallen soldiers and their families – this Bud’s for you! Happy Memorial Day!

Skeff Distributing Invites You to Help Us #GiveThemTimeBack

Water Conservation

Skeff Distributing has challenged its team to conserve water in a number of ways from May 18th–June 4th – and we invite you to do the same!

All you have to do is pick one (two or even all) of the following three things, and commit to doing it for 17 days to see how making one change in your daily routine can save so many gallons of water.

You can:

  • Skip shaving
  • Turn the water off while you brush your teeth
  • Shorten your showers by a total of 20 minutes a week

By doing any one of these you can save gallons of water. Just look at all the water 17 members of Team Skeff saved last year – 3,652 gallons of water to be exact.

How much water can you help us save?

Chalices for Change

That’s not the only thing invitation we’re extending, though. We are also inviting you to donate to a great cause – one that will help end the global water crisis.

Chalices for Change

In 2015, Stella Artois teamed up with Water.org – founded by Gary White and Matt Damon – to help to provide financial solutions to the global water crisis.

Women in countries around the world are spending a combined 266 million hours getting clean drinking water. Some women spend up to 6 hours a day traveling to provide water for their families. Skeff Distributing would like your help to assist Stella Artois and Water.org #GiveThemTimeBack.

Let’s pool our efforts (and money) to help these women redistribute their time and effort toward an education or starting a career they’ve always wanted but never been able to start because they’ve had to find a way to meet one of their most basic needs.

First, see for yourself how this money will be used to change lives.

Then, follow our link to donate May 18th – June 4th. Our goal is to raise $500, and if we meet that goal, Skeff Distributing is going match it to bring our total donation to $1,000!

Of course, we wouldn’t ask you without sweetening the deal. The first 18 people to donate $20 will receive a message from Water.org with a promo code for a pair of Mexico Stella Artois chalices. If you are one of those first 18, email the promo code to SkeffDistributing@gmail.com to redeem your prize! And don’t forget to share it on Facebook and Twitter to help us meet our goal!

Cheers to ending the global water crisis!

Add Budweiser Freedom Reserve to Your Memorial Day Grocery List

We know you’re busy lining up your Memorial Day plans, so we thought we would take one thing off your list to do! Just add Budweiser Freedom Reserve to your grocery list, and you have the beverages covered.

Budweiser Freedom Reserve is a red lager, available in 12 oz. 6-packs and 12-packs. No matter if you’re having a couple people over or more than a few, you can get the package you need for your Memorial Day cookout.

Budweiser Freedom Reserve Lager

Not only is this red lager a great-tasting beer, it’s also one you can be proud to share. Budweiser continued its tradition of over 100 years of support for U.S troops and brewed Budweiser Freedom Reserve to honor them. Inspired by a handwritten recipe in one of George Washington’s military journals from 1757, Budweiser Freedom Reserve is “brewed with toasted barley grains to produce a lightly hoppy aroma and slightly sweet taste with a hint of molasses,” according to the brewers.

And those brewers aren’t just anyone; they are a select group of Budweiser brewers, who just also happen to be proud veterans. Budweiser Freedom Reserve is a red lager brewed by veterans in honor of those veterans who made the ultimate sacrifice.

In an effort to take the support of U.S. troops one step further than brewing their new favorite beer this summer, Budweiser has committed to donating $1 for every case of Budweiser Freedom Reserve purchased to Folds of Honor – a non-profit providing scholarships to families of fallen soldiers.

So as you’re making your grocery list and going on a beer run for your Memorial Day cookout, be sure you add a couple packs of Budweiser Freedom Reserve to your list and your cart.

Cheers to our troops and veterans!


Cousin Eddie’s Vegas Giveaway: May 30th!

Head to Cousin Eddie’s this May for a chance to win a free trip to Las Vegas!

All you have to do is come to Cousin Eddie’s on any of the three qualifying Wednesday nights and sign up for a chance to win. Qualifiers will be selected each of the first three Wednesdays, and put those lucky people one step closer to the bright lights of Las Vegas.

Be sure to qualify on the following Wednesday nights…

Cousin Eddie's Vegas Giveaway 5-30-18

…before the final night on May 30th, when a trip to Las Vegas will be given away. The trip includes a flight voucher and hotel stay, as well as the winner’s choice of when to take their Vegas getaway!

While you’re at it, you can enjoy Bud Light 16 oz. draft and Budweiser Family bucket specials! Plus, there will be other prizes and swag given away, including:

  • Budweiser or Bud Light coolers
  • Goose Island tumblers
  • And more

Put your name into the hat for some great Skeff Distributing swag and a chance to win the trip. You just may find yourself leaving with more than you came with!


Pine-Apple-Rita Frozen Pouch: Just in Time

The weather, it appears, is finally starting to cooperate with our plans for spring and summer. And just in time, the brewers for the Rita family have come up with the best thing since the Lime-A-Rita – the Pine-Apple-Rita Frozen Pouch.

You’ll find the 18-packs of these 10 oz. Pine-Apple-Rita Frozen Pouches (8% ABV) on shelves at Walmart in ready-to-grab open displays, so you can grab one…or five as you need!

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These are perfect for the times when you have a plan to play mixologist and mix some Ritas together to create the perfect cocktail, but you also want to have a ready-made drink in your hand while you’re at it.


Grab a Pine-Apple-Rita Frozen Pouch as you walk by the display and you’ve got everything you need to get your next party started….and all the ones after that this spring and summer!



Hello Water!

Skeff Distributing is the proud new distributor of another great non-alcoholic beverage – Hello Water!

Hello WaterThis fiber infused water is just the thing you’re looking for when you need a refreshing, flavored water. Add to that, Hello Water has the following stats to put a few more checkmarks in the “Yes, I’m drinking that” column:

  • 0g sugar
  • 5g fiber
  • 10 calories
  • 0 artificial sweeteners

Not only are you giving your body one of its essentials for survival, but you are getting to enjoy the flavor of your choice with zero guilt and the added benefit of adding a little more fiber to your diet. The no sugar, no artificial sweetener aspect doesn’t hurt either and is what truly gives you the guilt-free choice of beverage when you’re trying to cut back on your soda intake!

Now the next time you see it on the shelves, and you’re thirsty for something delicious with some flavor and some fiber, you know just what to grab – Hello Water.

Sparkling Ice: Now Available in Springfield

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If you’re looking for a little sparkle in your water, Skeff Distributing has just the thing for you – Sparkling Ice.

This carbonated water drink will give you the refreshing feeling of water with the bubbly taste you love from other soft drinks. There are a variety of flavors and both caffeinated and non-caffeinated options available.

Sparkling Ice is the newest addition to the Skeff Distributing portfolio of non-alcoholic beverages, and we are happy to welcome them to the family! However, it’s important to note that you will be able to find these delicious flavored carbonated water drinks in the Springfield area only.

So if you live in the area, or happen to be passing through with the kids on your way to a sporting event or just happen to be thirsty after running errands. Be sure to stop at your closest Springfield area convenience store and give them a try. In fact, be sure to try them all to find the one you like best. As those at Sparkling Ice say, “It’s ok to have favorites. Don’t worry, we won’t tell the others.”


Michelob Ultra Pure Gold: Taste the Future of Light Beer

Mich Ultra Pure Gold

If you have been searching and wondering what the future of light beer looks like – look no further. Michelob ULTRA is here to show us exactly what the future looks like – Pure Gold.

Michelob ULTRA Pure Gold is a golden lager with even lower calories than ULTRA. It’s a low carb beer with a clean, balanced finish that gives you the great taste you know, love, and expect from a Michelob beer and the guilt-free feeling you want when you want to enjoy a couple cold brews on a Friday night.

It’s brewed with “organic rice and barley malt, elevating the quality of the beer while delivering a superior taste,” packaged in sustainably made materials, and offers you “a superior choice to compliment a balanced, active lifestyle” you have committed yourself to leading.

Be sure to pick up a pack of Michelob ULTRA Pure Gold and try it for yourself – guilt-free – and taste the future of light beer. It’s Pure Gold.


Bud Light Orange: The New Taste of Summer

You are about to start seeing something new on the shelves from the brewers of Bud Light. Introducing the new taste of summer – Bud Light Orange!

We are excited to put this citrus spin on Bud Light on the shelves for you this summer. Brewed with real orange peels Bud Light Orange (4.2% ABV) will be available in 12 oz. bottles and cans, but only for a limited time. It will only be on shelves and in your favorite bars and restaurants for the summer season.

Enjoy Bud Light Orange and its fresh, citrus taste in every sip this summer. You can drink it by the pool, on the lake, or on the back porch as you watch the sunset. No matter what you do or where you sit to sip on a Bud Light Orange this summer, you’re sure to enjoy it and this new twist on Bud Light.

Be sure to watch for it on shelves and on beer menus this summer. Pick up a pack or order it from the barkeep, sit back, sip, and relax.


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Summer Hours: Coming Soon!

Warmer weather is just around the corner, and Goose Island is getting us ready for it by brewing Summer Hours.

Goose Summer Hours (5.5% ABV) has a “crisp and refreshing lager that has a light, bready malt character balanced with a clean Noble hop flavor aroma.” It’s brewed with German Hallertau hops and 2-row and Munich malts that combine to give this lager that light, refreshing taste you’ll want after a long day at work.

Goose Summer HoursBe on the lookout for it in 6- and 12-packs to appear on the shelves…and making their way into your fridge for happy hour. You can invite your boss and your coworkers to have a beer and talk about Summer Hours. They won’t know you’re talking about one in the same thing, and it just may open the door for summer hours to becoming the latest company policy.

As the brewers put it, “[w]hether your company lets you clock out early during the summer or not, Goose Summer Hours is the perfect beer to enjoy all summer long from the ‘end of the day’ to the end of the night.”


A-B’s Plans to Elevate the Beer Industry

If you’ve come to realize anything about Anheuser-Busch over the years, it should be this – it is always pushing itself and the beer industry to the next level. So the news of A-B’s plans for Elevate should come as no surprise.

Elevate is a new program “about building an even better future for the beer industry,” according to Felipe Szpigel, President of A-B’s High End business unit.

The program is largely for their craft brewer partners to address 4 key things that consumers and brewers alike care about.

  1. Beer as a product
  2. The environment
  3. Community
  4. The beer industry

Of course, there is always more to it than just the bullet points. There’s the how and what of it all as well, which is why they’ve reinforced these bullets with actions such as:

  • Introducing “Best Consumed by Dates” to ensure the freshest products are in the marketplace
  • Converting power sources in each of these craft breweries to solar and wind power by 2020 and reducing their water usage on top of that
  • Donating $2 million (collectively) to local community organizations
  • Hosting and educating other local breweries on topics such as quality assurance, safety, the importance of proper glassware, presentation, and food pairings with beer.

Each of these bullets unquestionably has a breakdown of action items to ensure the success of the program and the elevation of the beer industry. We’re only here to provide the cliffnotes, to pique your interest, to help spread the word, and to do our part to “Elevate” the beer industry.

We hope you’ll join us in raising a beer from Goose Island, Elysian, or one of A-B’s other great craft beer partners and watch them do their work to make the world a better place for us and for beer.


Sources: https://www.forbes.com/sites/thomaspellechia/2017/12/13/anheuser-busch-inbev-spurs-its-craft-breweries-to-further-innovation/#23ffa5cc50f7

Happy St. Patrick’s Day!

This weekend is one of our favorite holidays of the year – St. Patrick’s Day! Maybe that’s why Budweiser and Bud Light both decorate themselves for the holiday every year.

Watch for Bud and Bud Light 24-pack 16 oz. twist-off aluminum bottles on shelves and in your favorite watering holes this St. Patrick’s Day!

Budweiser will be dressed in a green label, accented with a custom crest, an Irish toast, and a “Happy St. Patrick’s Day” message just for you from AB Brewmaster Dave Taylor.

The Irish Toast Creed goes a little something like this,

“May there always be work for your hands to do; may your purse always hold a coin or two. May the sun always shine on your windowpane; may a rainbow be certain to follow each rain. May the hand of a friend always be near you; may your heart be filled with gladness to cheer you. On Saint Patrick’s Day and every day, may the luck of the Irish always come your way. Cheers!”

Be sure to memorize that from the bottle and break that out in front of your friends! They’ll be impressed with your toasting skills…as long as they didn’t read this post and do the same!

You can find Bud Light dressed in green with shamrocks galore as it’s party clothes.

We’ll be happy to raise a few in the name o’ the Irish and end with “Slainte!”

The New Rita about to Sweep the Nation: Coco-Nut-Rita

Spring is (almost) in the air and with this season comes new life, new adventures, and new Ritas! Be on the lookout for the latest addition to the Rita Family – Coco-Nut-Rita!

This new Rita will have you thinking tropical thoughts of warm weather and sunshine as it “combines the tropical flavor of coconut with the margarita twist you know and love” as the brewers put it.

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Coco-Nut-Rita (8% ABV) is being launched nationally and will join its sister flavors in 25 oz. can packages. That’s enough for you to pick up a few, break out your blender, invite a few friends over, and make a round of frozen Coco-Nut-Rita concoctions you can all enjoy.

As the weather warms up, the birds come back, and thoughts of summertime and beaches start to enter our minds, Coco-Nut-Rita is a perfect adult beverage to sip on and plan our activities for the spring and summer!


2018 Bud Light March Madness Sweepstakes: Hoops Challenge

This year’s March Madness tournament is going to bring a lot more than just a few weeks of great basketball games. It is also brings the Bud Light March Madness Sweepstakes Hoops Challenge with it!

Sixty lucky sweepstakes winners will win a free trip to Las Vegas for the last weekend in March a.k.a. the ultimate college basketball weekend. Each grand prizewinner will receive a flight and hotel accommodations for themselves and 3 of their best buds for a friends’ weekend of a lifetime. Now that’s a friend you can count on!

Enter to win today through March 18th for your chance to win a trip to Vegas to watch some college hoops. Who knows? You just may win the trip of a lifetime with your 3 best friends.

Invite them over, plot your March Madness brackets, enter to win, meet every week to watch the games over a bucket of Bud Light, and wait to hear the good news that you are among the 60 winners!

Until then, cheers to friends you can count on!

Goose Island Flight Pack: Salute to the Presidents

Happy President’s Day from Skeff Distributing!

Many of our former presidents have been what affectionately call beer lovers. Some brewed their own; some just appreciated an ice cold one at the end of a long day doing presidential things. Today we salute them for their great taste in adult beverages with the Goose Island Flight Pack.

No matter what your politics, if you’re reading this blog, you appreciate good beer. So whether you’re from the right, the left, or somewhere in the center, we can all find something to bond over and relate to over a good beer.

The Goose Island Flight Pack can be a great way to bridge the gaps or find common ground. It is available in 12-pack and 24-pack bottles, so you’ll have plenty to share with one person or several people.

You can set up a tasting party for your guest(s) of honor – lay out the beers in a flight and taste them. You’ll have a great time and discover which beers you all like or dislike, which you agree are the best and which you disagree worth the title of “favorite” in the pack.

The Goose Island Flight Pack includes the following:

  • Goose IPA
  • 312 Urban Wheat
  • Summer Hours Lager
  • Endless IPA

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This pack is a limited edition pack, but you are free to enjoy it through the spring – so try it tomorrow and maybe even set up a regular meeting of the minds over the Goose Island Flight Pack, starting with President’s Day!


Happy Mardi Gras from Skeff Distributing!

Get out your greens your yellows and your purples. Put them together, grab some beads and some friends, and celebrate Mardi Gras like Ash Wednesday will never come!

Tomorrow is Fat Tuesday – one of the funnest holidays there ever was – and we want to help you enjoy it to the fullest. After all, that’s what this day is all about. Live it up while you can because tomorrow will come and it’ll be 40-plus days of not to much fun after you’ve given up chocolate or vowed to work out 5 days a week in an effort to reinstate that New Years resolution you’ve already forgotten about.

Stock your fridge with some bottles of Budweiser, Bud Light, Michelob Ultra, and Goose Island (or any of Skeff Distributing’s other great brands) and make sure there’s something for everyone. Then, invite your friends over and enjoy the fattest of Fat Tuesday’s.

You can have some beers, eat some yummy snacks you’re likely trying to give up for the next 40 days or so, and have a blast. Toss some beads to those who bring a pack of Bud Light to the party and a “dilly dilly,” too!

Have fun, be safe, and happy Mardi Gras to all! Dilly dilly!

Bud Light on Bar

Team Skeff Gives Back with a Blood Drive

On Friday, January 26th, Skeff Distributing made time to get back. Employees signed up weeks in advance to give blood at an onsite blood drive with the help of Central Illinois Community Blood Center and their Bloodmobile, which made it easy for our employees to donate by coming to us!

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Before everyone got started, we prepared Team Skeff with some information about how important it is that blood banks, hospitals, and eventually the recipients receive donations. We had a representative from Central Illinois Community Blood Center come in and speak to our team and have a face-to-face conversation about the blood drive and what it could do for our community (Thanks, Krista!). Then we followed up via email over the next couple weeks with information like this:

Did you know? Blood transfusions are only possible because of volunteer donors. 1 in 7 patients entering our hospitals will need a blood transfusion. Only 38% of people are eligible to give, less than 10% do.

Blood Drive Image

And this:

Saving lives is simple. Did you know?

Frigid weather impacts blood donation. Many donors have had to cancel their donation appointments due to the frigid weather throughout our region. Your donation is needed now. Our local hospitals and patients are counting on your donation.

And this:

Blood is needed daily to assist patients in local hospitals and cannot be manufactured. Your donation could be used for cancer treatments, surgeries, organ transplants, newborns, severe burns, and trauma. Every time you donate, you’re saving lives!

Of course, a number of members of Team Skeff registered beforehand and showed up the day of the Blood Drive, ready and willing to donate.

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Be sure to keep your local blood banks in mind as you’re looking to give back and give more of yourself in the New Year. It doesn’t take long, and a little bit goes a long way to saving lives. Donate today!